Macro
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Start your transformation
Macro Technologies_

Start your CX transformation here.

Transform sales, collections, customer service and backoffice into intelligent agentic operations powered by AI, automation and eighteen years of operational expertise.

Don't bet your future on a single channel.

While many businesses depend almost exclusively on WhatsApp, Macro orchestrates journeys across Voice, Email, SMS, RCS, WhatsApp, apps, web, APIs and personal AI agents.

From human operations to agentic operations.

We absorb existing operations, automate intelligently and prepare your business for the next generation of AI-to-AI interactions.

Where Technology meets Performance ↗

Built from real operations. Proven at enterprise scale. Ready for the future of Customer Experience.

Start your transformation See our solutions
18 years
of enterprise operations at scale
+1 bn
calls processed every month
+100K
sales and collection agreements every month
Millions
of digital interactions
Trusted by leaders_
VIVO TIM ITAÚ + enterprise operations across telecom, banking, utilities and insurance
The problem_

Today's operation was assembled in pieces

Multiple CRMs Legacy systems Disconnected channels Manual work Slow IT integrations Low productivity Inconsistent CX Expensive operation Complex governance
→
Agentic operation
One orchestrated operation, executed by agents
Every channel, system and business rule under a single operational brain.
Macro vision_

Traditional companies digitized processes. Macro creates agentic operations.

"No matter your operation's level of digital maturity, we evolve from wherever it stands."

From a 100% human call center to the highest levels of omnichannel maturity: Macro takes over the operation at its current stage and drives the evolution to the next one.

01_
Human operations
Teams execute processes manually, system by system.
02_
Hybrid operations
Humans and AI agents operate side by side.
03_
Agentic operations
Agents execute most of the operational work.
04_CXOS
CX AI-to-AI
Your services exposed to your customers' personal AI agents.

Consumers will increasingly interact with companies through personal AI assistants — Siri, Alexa, Gemini, ChatGPT and those to come. With CXOS, Macro prepares your company to expose services to AI agents, not only to human users.

Solutions_

We don't sell AI. We transform operations.

Macro absorbs the existing operation and executes the complete agentic transformation.
01_↗

Sales
Inbound Outbound Lead recovery Cross-sell Upsell Digital acquisition
02_↗

Collections
Digital collections Voice collections Negotiation Recovery Omnichannel
03_↗

Customer Experience
Voice WhatsApp Email SMS RCS Chat Omnichannel Inbound Outbound
04_↗

Agentic Backoffice
Document processing Validation Approval Compliance Workflow automation Operational intelligence
Agentic Transformation Methodology_

The proprietary framework that takes your operation all the way to AI-to-AI

The framework requires no starting point: we enter at whatever maturity stage your operation is in — from a 100% human call center to an advanced digital operation — and evolve from there.

01
Absorb human operations
We study existing teams, processes and systems.
02
Hybrid transformation
Humans and AI agents operate together.
03
Agentic operations
Agents execute most of the operational work.
04
CX AI-to-AI
Services ready for personal AI agents, via CXOS.
Technology_

The operation that became software

Goatable

The orchestration platform that runs Macro's own operations. Born in real production environments — not in a lab — it coordinates every agent module, channel and system.

01_Orchestrates agents, channels and systems in real time
02_The same technology that runs Macro, available to you
03_Proven across billions of interactions
Goatable
orchestration
Learning Agents
CX Agents
Interoperability Agents
Macro Insights
CXOS
Learning Agents
They observe, learn and continuously improve workflows, conversations, business rules and operational performance.
CX Agents
Autonomous agents specialized in sales, collections and customer service — voice, WhatsApp and omnichannel, inbound and outbound.
Macro Insights
Operational intelligence: real-time dashboards, predictive analytics, agent monitoring and performance optimization.
Interoperability Agents_

Unlimited integrations, no IT queue

Our agents learn any legacy system exactly like a human operator: they navigate screens, read interfaces, click buttons, fill forms and understand business rules. They operate existing CRMs without depending on APIs.

Any operation available to a human can become available to an AI agent.

Traditional integrationmonths
API→IT queue→Sign-off
Macro integrationdays
Agent learns the interface→Operational
CXOS_

The bridge to AI-to-AI CX

Today, companies expose APIs to applications. Tomorrow, they will expose services to AI agents. CXOS is the operating layer that prepares your company for that transition.

Today
Applications
↓
APIs
↓
Your company
Tomorrow
Personal AI agents
↓
CXOS
↓
Your company
The operation that became software
Built from eighteen years of production operations.
Enterprise scale
Billions of customer interactions, every month.
Own LLM strategy
Multiple models with intelligent orchestration, governance, routing and continuous evaluation.
Cloud native API first Multi-agent architecture Knowledge graph Continuous learning Memory Reasoning Planning RAG Evaluation Observability Governance
Security_

Enterprise-grade governance

Encryption Identity management Zero trust Audit trails High availability Business continuity
ISO 9001
Quality management
ISO 27001
Information security
ISO 27701
Privacy
ISO 42001
AI management
LGPD
Full compliance with the Brazilian data protection law
Official partnership_

Meta Technology Provider

An official Meta partner, with proven WhatsApp Business expertise at enterprise scale — from campaigns to complete conversational journeys operated by agents.

Cases_
Case 01_ Vivo

Inbound sales channels, fully agentic

Modernize inbound acquisition, increase conversion and reduce operational complexity — with a 100% agentic operation across WhatsApp, inbound voice and backoffice.

Goatable CX Agents Learning Agents Interoperability Agents Macro Insights
4.75×
growth in Vivo Fibra
6.6×
growth in Vivo Play TV

Start your
agentic transformation

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